Five or so years ago Adam Lyons made a big name for himself proferring a new type of game system called Project Entourage. The best-case scenario looks like this:

1. Arrange with nightclub managers to have a guest list you can add names to. Pick one of the beta-wallet-emptying pretentious clubs around the West End such as Movida, China White, Mahiki etc which charge men £20 entry and girls free before 11pm. For every girl you bring you get paid £5. Bring more than 5 girls and you get a VIP table with a complementary bottle of vodka.
2. Go out daygaming on the afternoon of the night in question. Approach lots of girls with indirect social openers, preferrably tourists who are unlikely to know the nightlife but are keen to go out. “PR-close” them by offering them free entry and drinks to a good club. Hide sexual intent.
3. Mass text all girls later that night and arrange to meet them all in a nearby pub. Tell them to bring friends.
4. Socialise a bit in the pub and then lead a train of girls into the club and comped through to the VIP section. You are preselected to every girl in the club and to the girls in your group. Spend the evening drinking free vodka, joking around with girls, pulling random other girls from the dancefloor.
5. At the end of the night choose your favourite girl who is IOIing you for sex. If you’re really good, have threesomes foursomes and moresomes.
6. Rinse-repeat every week as your entourage grows bigger and the club begins to finance your lifestyle.

Sounds awesome right? According to his own marketing literature Adam was regularly rolling into clubs with 50 hotties in his ho’train and banging millions of them. Let’s ignore for a moment the zero-to-hero bullshit of the AFC Adam story and all the pieces left out (i.e. he was already a well-connected PR party organiser as his job before he started game, that he’s a good looking guy, and that the only public domain evidence of Project Entourage is severely underwhelming). The marketing would have you believe all this success derives simply from playing a basic method of networking the value of a club to the value of a hot woman while you sit in the middle. There’s only one problem.

It’s a load of bullshit. Entourage game is for suckers. Allow me to explain.

1. Nightclub managers are usually double-dealing cunts who will happily throw you under a bus if a better deal comes along five minutes later. In order to get to a position where they cut you any slack at all you must be really good and bring them a stream of money. The clubs themselves are horrible soul-destroying places full of vacuous dappy tarts and higher-beta chodes trying to impress each other without having any fun. Drinks are £10 a pop so you are basically spending your evenings in someone elses gaudy loud sweaty basement.
2. PR-closes are basically bribery-closes. You are getting the girl along by playing the role of conduit between the nightclub and her, offering her monetary value. No-one respects PR men precisely because they are the low-value monkeys running around the streets trying to hustle girls into clubs. It is positioning yourself below the girl, not above, and setting yourself up as a provider to be used. The feeling of PR-closing girls is no different to being a telesales guy – it’s no fun at all.
3. You get more flakes than normal daygame. The girls who do come are self-selecting as party girls. They show no commitment because you are offering them a free lunch and asking nothing back. Zero investment.
4. The pub stage is like herding cats. Some of the girls will wander off on a whim because they know they can get into the club for free without you. If you’re lucky you’ll have a few decent conversations where you can build comfort and attraction but the big moment of disheartenment comes at….
5. Girls hang around your VIP table till the free drinks arrive and then the moment its finished the disappear onto the dancefloor. Thirty seconds of arm-waving and their value sky-rockets and the chodes descend on them. You’ll be lucky to see the girls again. Well done, you’ve just done a ton of work to feed these girls to the chodes.
6. Without a strong reason for your social circle to exist, it disintegrated and you rarely see the girls a second time.

I won’t deny there are people who make entourage game work but they are a tiny minority and they spend their lives in nightclubs as they gradually become weirder and weirder people. Surrounding yourself with value-takers and dickheads, experiencing your women at their most superficial will harden you (that high-heeled tourist at your table might actually be a sweet well-rounded person if you dated her in a coffee shop, but in the club she’s a dappy tart overloaded with male attention and flashing lights). A couple of my wings learned entourage game from such a guy – a guy who actually made it work for him – and quickly became disillusioned. It surprised me when they first told me its a load of shit. They regalled me with stories of running around the streets late evening like blue-arsed flies, being treated with barely-concealed contempt from women, arguing with the door-whore to get free entry, then watching other guys steal the women, then wandering home at 4am wondering why you bothered. These are guys with good game who worked hard and learned from one of London’s top nightgamers.

Lets think for a moment why you wouldn’t even expect Entourage Game to work

Normal daygame works because of the value you show and the nature of the interaction. You are stopping girls in daylight while sober in a situation conducive to making good conversation and getting to know each other quickly, before instant dating to build deep rapport. The girl is impressed with your confidence and social savvy as you create something out of nothing while also keying into her social programming of how she’d like to meet a guy. You are the value. Contrast this with a PR close in which she doesn’t perceive confidence because there is no open intent, you frame yourself as a conduit of someone else’s value (the nightclub owners) and act like a low-status employee. Most PR closes are very short interactions of about five minutes and thus you don’t build the thought patterns and emotions in the girl that make her like you. If you did, you wouldn’t bother adding her to the entourage you’d just date her normally. She walks away from a PR-close thinking “fake social guy, to be used if I feel like clubbing”. She is not invested in you.

When you take such a flimsy connection to the club and dilute it with five or ten other girls (that’s a good night – fifty girls is magical thinking) you never get that sit-face-to-face-build-connection phase that is so crucial to pulling non-sluts. Your relations remain superficial and economic so she feels no social or emotional obligation to you. You are simply the guy who gets her through the front door and her first drink for free. You may as well be a hotel porter. So she walks into the club and gets her drink, probably enjoying the experience. But what have you done – you have brought a girl who don’t control into an environment full of competing males (many of whom will buy her drinks), a dancefloor she can spend the night on, music too loud to talk to her, and her sexual value will be the highest if has been all week. Of course you’re going to lose her to the myriad distractions of the club.

Compare that to taking the same girl on a one-on-one mid-afternoon coffee/park date that stretches into an evening drink. Before the sun sets you know each other well and she feels like she’s your friend and in your reality. On the unlikely occasion some chode hits on her in the bar, she’s already spent three hours connecting with you and social etiquette requires her to blow him out even if she fancies him.

It remains a golden rule of game that girls will sleep with you if your value exceeds their attraction threshold. Normal daygame provides a vehicle to meet women in optimum circumstances to display high personal charismatic value and monopolise her attention until you have a sufficient hold on her that other suitors are at a huge disadvantage in their attempts to steal her. Entourage game positions you as a dwarf on someone else’s mountain and minimises your circumstances to show personal value while maximising the opportunities for other guys to steal her.

There’s no shortcut to sex with high quality women. Sitting them in someone else’s shitty noisy basement doesn’t raise your chances. So if I think it’s a waste of time for a guy with my priorities who is it actually a good idea for? I would say if several of the following statements apply to you then give it a go:

• I enjoy going to nightclubs. I might as well get in for free and try something new
• I usually do well SNLing party girls and fancy trying a different way of getting them
• I want to try my hand at all different types of game
• I have a huge ego and the thought of calling ten girls “my entourage” appeals to me even if they don’t consider themselves my girls
• I want to have sex with lots of girls but don’t want to work hard building my own value, so I’ll be happy with the occasional drunken six

Disclaimer

I’m talking about the specific method of using Entourage Game. None of this applies to guys who build a good social circle around genuine value or who meet lots of hot women socially due to other reasons (e.g. a fashion photographer) and then roll into a club with all their genuine friends.