One of the principles I teach on my Book of Alpha course is that society immerses you in harmful beta programming that suppresses your natural alpha instincts and encourages the little beta boy to come out in his place. It’s everywhere. The androgynous homo pretty boy movie leads (Robert Pattinson, Harry Potter, Ashton Klutcher, Zac Efron) or male singers (James Blunt, Justin Timberlake) or virtually every other placeholder in the cultural category of role model.

The age of John Wayne, Sean Connery, Jim Rockford and Conan the Barbarian has passed. We now have the age of girly men. It’s everywhere. It’s so omnipresent that like Neo in the matrix it’s difficult to even grab hold of the problem. Yet you feel the wrongness in your soul. Your core rebels.

So I teach students to banish the inner beta and that means starving him of his cultural nutrition. Throw out those copies of GQ and Esquire. Give your Nick Hornby and Tony Parsons books to your worst enemy. Set fire to the Friends DVDs your ex bought you for Christmas. Cut that shit out of your life. Just as importantly, stop listening to whiny beta music.

Pretty much every modern pop / indie / emo song is an achingly long, gutteral beta whine. Cut and paste the lyrics of any such dirge into Google Translate (“English Beta to Standard English”) and it’ll spit out:

“mmaaawwwwww!!!! I’m so saaaaaaaaaaad. I’m loneleeeeeee. Girls don’t like meeeeeeeee”

Here’s a case in point. I’ve been listening to the Mr T Experience for ten years. Always liked their quirky self-deprecation. But it now pains me to read the subcommunication in their lyrics. Ask yourself if you should be training your subconscious to become more like this.

Or like the Dwarves

I rest my case.